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Reflections on a tour through Germany
Sunday morning, October 2002 ... We approached Bernkastel under grey skies, chilly temperatures and intermittent drizzle. I was depressed. Everything so far on this trip had been bewildering even for a self-confessed devotee of German Riesling. Dry(-ish), medium dry, medium sweet, sweet, botrytised; commercial, mid-market, premium; modern, traditional...these are mostly understandable, but from the same producer? I felt like wailing, "My brain hurts!"
A myriad of confusing classifications
German wine has always seemed difficult to understand: hundreds of vineyards, a quality system based on natural sugar levels at harvest and, of course, the German bottle complete with runic scrawl on the label. Now, a myriad of confusing classifications has emerged.
Most recent is the system adopted in July 2001 by the VDP (Verband Deutscher Prädikatsweinguter, the Association of German Prädikat Wine Estates). This august group of 200 top estates has agreed a new framework for its members' wines. At the top of the pyramid is Grosses Gewächs (Great Growths) for super-premium wines from the best vineyard sites. Known as Erstes Gewächs (First Growths) in the Rheingau, in all regions these must be dry, but of at least Spätlese quality. Below Grosses Gewachs is Klassifizierter Landwein from a classified vineyard site, stated on the label. Unclassified sites may not be stated and no collective sites (grosslage) are permitted. The bottom level is Gutswein (or Ortswein), "house" wine labelled solely with a proprietary name and/or a village or region.
What happened to Spätlese?
There is no doubt that the Grosse Gewächse are stunning wines, exemplified by 2001 Reichsrat von Bühl Reiterpfad Ruppertsberg Riesling Grosses Gewächs: an off-dry, silky-textured wine with flavours of white peach and lemon sorbet balanced by lively acidity and a rich, smoky finish. Extremely popular in the German domestic market, this and similar wines complement, but in my opinion do not substitute for, the more traditional medium-dry to medium-sweet wines. At least, the lusciously sweet wines of Auslese quality and above retain the "traditional" Prädikats set out in the 1971 laws. In the eyes of the VDP, though, wines below Auslese level must inevitably be "dry". Crikey! What will happen to my beloved Spätlese?
At least as perplexing are the radical modifications to the wine regulations introduced by the DWI (Deutsches Weininstitut) in 2000. These attempt to classify the "modern" dry white wines. The framework against which these changes are set is the 1971 German wine law, established when over 85% of production was at least medium sweet. By the late 1990s nearly 80% were (legally) "dry" wines, but, except for trocken, there hasn't been a generally accepted term. So, last year the terminology changed with two new designations for dry wines: Classic "a dry-style, quality German wine from a particular region" and Selection "a dry style, top class German wine from a select site". "Dry", in this German context, means for Classic, "residual sugar of twice the acidity up to a maximum 15g/l" and for Selection, "9g/l residual sugar, or for Riesling up to 12 g/1." Simple, right?
Not so! According to Ulrike Bahm, Export Manager from the DWI, there are 350+ Classic producers, many so small that there isn't very much available. Selection is further behind, mostly because explicit sites haven't yet been registered with the authorities. And, the complicated testing and release programme for Selection requires the organoleptic and analytical tests after 1st May following harvest, and release not before 1st September.
If this weren't confusing enough, some young producers, such as Julia and Klaus-Peter Keller and Philipp Wittmann from the Rheinhessen, use a proprietary designation "S", to signify a dry wine personally selected from old vines (35+ years), but not necessarily from a registered site. The 1999 Weingut Keller Grauer Burgunder "S" is barely off-dry, apple-scented with balancing acidity, medium weight, oily texture and mineral and earth notes. A lovely wine, but the designation meant absolutely nothing until explained!
Just to keep us completely muddled, these dynamic and skilled producers market some of their wines using the VDP system. Philipp Wittmann's gorgeous 2001 Westhofen Aulerde Riesling Grosses Gewächs is an excellent example of its type: a nearly dry, honeysuckle and lemon-infused wine with a flavourful palate of orange blossom and apricot supported by very high acidity but a soft peaches-and-spice finish. Delicious, admittedly, but it's a real struggle to understand the producer's range structure!
Traditional Mosel producers fight back
Many producers who have espoused the "Classic" indication for their mid-premium range dry wines aren't convinced about "Selection" either. Dirk Richter of Weingut Max Ferd. Richter in Mülheim believes that "Selection" may be more relevant in the domestic market at least partly because the sites themselves have little importance in export markets.
Manfred Prüm of J.J. Prüm in Wehlen goes even further. He asserts that the so-called "Classic-Selection" concept is a fashion against the traditions of the Mosel-Saar-Ruwer region and the selection of top quality from ultra-ripe grapes. "Are the growers trying to compete with high alcohol wines from more southern climes?" he asks. He and others in the region aim to balance fructose sweetness and depth of flavour with lively acidity and low alcohol within the Grosslage/Einzellage system. Egon Müller of Scharzhofberg in the Saar, too, thinks that Mosel-Saar-Ruwer producers can offer different styles, whether medium sweet, halbtrocken or trocken, within existing classifications. Prüm did add that "dry" is about taste and balance, not residual sugar levels, though.
So what about the more traditional styles?
The sun broke through the clouds and larger than life itself, Ernie Loosen and his powerful personality welcomed us to his "floating tasting room", a barge on the Mosel. As we viewed the vertiginous vineyards of the Middle Mosel from the warm cocoon of the boat, Loosen led us through a stunning range of his site-designated Riesling wines: Kabinett, Spätlese and Auslese from the villages of Bernkastel, Graach, Wehlen, Urzig and Erden. These are the embodiment of all that is great about German wines. They show purity of flavour, minerality, lightness of palate and delicate balance between sweetness and fresh acidity. They are wines of place, each reflecting its particular terroir. My tasting notes are peppered with stars and ticks, and words, like "yum" An example is the "3-star" 2001 Wehlener Sonnenuhr Riesling Auslese: medium dry, beautifully fragrant, reminiscent of orange and lemon blossoms and white peach with very fresh acidity and mineral notes, especially on the long, almost savoury finish. Light-bodied but incredibly concentrated. Full of elegance and finesse and promising an exceptionally long future. Delicious? Yes. Beguiling? Definitely. Exciting? Absolutely. Eternal? Possibly. No wines are as exhilarating!
I end with a plea to German producers: for the sake of this one lost soul on a pilgrimage to perfection, please preserve the integrity and spirituality of the traditional Mosel wines.
© Patricia Stefanowicz MW 2003.
Chile: A success story, but where do we go from here?
By Eduardo Chadwick, President, Viña Errázuriz (this is a typescript of the lecture presented at the WSET annual lecture March 3rd 2003)
The key milestone in the modern development of our Chilean Wine Industry has been the setting of a new Vision: “The Vision to become a recognized World Class Appellation”.
However this was only possible after three conditions had been met:
That we fully understood the potential of our diverse terroirs.
That we mastered the modern viticulture and winemaking techniques.
That we had a better understanding of and success on
the international wine
Over the last 12 years, all these conditions have now been met. This has been and still is our Holy Grail. This evening my goal is to give you, “to the best of my abilities, a totally unbiased view” on:
has been growing grapes since the mid 16th century
when the Spanish conquistadores introduced the first wine-producing
vines, mainly Pais grapes. But, it was not until the mid 19th century
that quality wines were produced
with the introduction of “world
class” grape varieties.
vines were imported by Chileans that had become wealthy
from the exploitation of the mineral deposits in the North and
enjoyed nothing better than spending their fortunes in producing fine
wine. For this purpose they imported French grapevines and French winemakers and
even architects to design and build their cellars. Not being short of cash they
went for Bordeaux grape varieties and expertise, although very
little “terroir” analysis was made at the time to match the Chilean
soils to the right grape varieties.
This historical inclination of spending the fortunes in the wine industry continues to be our heritage and in some cases this still runs true today as many wealthy Chilean entrepreneurs, which have made their fortunes in other industries find the attraction of investing in wine, enticed by the romance of our industry.
first major world accomplishment of our wine industry, (apart from winning some
Gold medals in the international tasting competitions of
the 19th century), was helping to save the European wine
industry to recover from the phylloxera vine
pest. Soon after the first French
vines made it to Chile around the 1850s, phylloxera struck the European
vineyards. Reportedly this small yellow aphid came to England
from your North American friends contained
in American rooted vines, and it was first discovered by Professor J.O.Westwood,
a famous entomologist at Oxford University in 1863. Soon after, you generously
shared it with your best friends ….. “The French” and it then spread
across the continent devastating the
1873 the solution to phylloxera was found by grafting European varieties to
American rootstocks and soon after the Chileans were
re-exporting French grape varieties back to Europe to help rebuild their
in Chile we have not been contaminated with this dreadful pest due to our
geographical conditions, having the arid Atacama desert to the North, the
tall Andes mountains to the East, separating us from Argentina, the
cold Pacific Ocean to the West and the Antarctic to the South .
addition and most importantly our agricultural authorities, the Servicio
Agricola y Ganadero (SAG) have set in place very stringent controls and
quarantine requirements on all imported plants to prevent any potential
are therefore, free of this unfriendly pest and equally free of
the many virus diseases present in the world vineyards that came
associated with the widespread grafting to
is a major accomplishment and a unique Chilean feature amidst
our contaminated competitors of the Old
and New World.
Perspective: The Wine Industry Destruction
During the late 19th and early 20th century the wine industry in Chile flourished, so much so that our per-capita consumption went up to 80 liters. This was much too large, as alcoholism became a real social problem, and as a result consecutive governments imposed higher taxes on wine, prohibited new plantings, embarked on agricultural reform to give land ownership to peasants, and many other detrimental policies, which decimated our once prosperous wine industry.
By the mid nineteen eighties the wine consumption in Chile was down to 20 liters per capita, the government had done a great job! However the wine industry was in total collapse, no investment had been made for the past 80 years, the equipment was obsolete and only 30 thousand hectares of vineyards were left, mostly planted in the pergola system in flatland with vigorous soils, where flood irrigation was possible.
dramatically, the winery’s vision was to produce volume wine at the lowest
possible cost to survive. Wine was considered a mass commodity, red or white
non-vintage generics, and old brands; this was, sadly, all you needed to know
about the Chilean wine of those days.
Perspective: The Setting of a New Export led Quality Vision
In 1985 the first successful initiatives to export Chilean wine to Europe were made, before this time exports represented less than 2% of our total wine production and were limited to our neighboring countries in South America and a minute amount to the United States.
remember our first international wine fair participation, Vinexpo 1985, only
four Chilean wineries came to exhibit, as the majority in our industry felt
there was no market in Europe for our wines. We became a curiosity for the
international wine trade, few knew that Chile produced any wine at all.
success did not come overnight. Chilean exports development
was not easy in those days and politics did not help. Ironically, the
Pinochet regime, which had been instrumental in modernizing the Chilean economy
and opening it to the world markets, was not our best P.R. in the
European countries of the Old World . Therefore, it was not until 1990,
when Chile recovered democracy that our delicious wines were finally welcomed to
enter the European Community.
most importantly, a renewed vision was set, Bordeaux was a real eye-opener, and
much improvement to the quality of the Chilean wine was still to be made.
Thereafter visits to different winegrowing regions of the world including Bordeaux, Burgundy, Tuscany, Napa and others, to taste quality wines, and to learn different viticultural and winemaking techniques became a routine for the Chilean wine industry.
Perspective: The Rebuilding of our Wine Industry and the Discovery of
Chile by the Wine Critics of the World.
parallel with this learning revolution that began after 1985, came the
continuous incorporation of state of the art winemaking equipment.
First, the quality of the wines was improved to fruity driven varietals.
Then came the next step; to improve the quality of our grapes by the use of
modern viticulture practices, the development of new high density hillside
vineyards and new valleys such as
Casablanca, Leida etc, using new clonally selected grape
varieties. In summary all the required elements that have made possible
the production of
world class wines nowadays.
the nineties, Chile was discovered by the visiting world wine writers and
praised for growing high quality healthy grapes under
ideal natural conditions, a real “Viticulture
Paradise”. Chile became indeed a
new region with great potential for quality, fruit driven wines at reasonable
prices, thus an attractive alternative to the more restrained
European offerings .
the same time Chileans traveled throughout the world opening new markets and
diversifying exports to Europe, North America and Asia. During this Golden
Decade Chilean wine shipments enjoyed a tremendous growth from around 0,3
million hl in 1990 representing US$ 44 million to 3,5 million hl in 2002
equivalent to US$ 602 million.
a span of twelve years Chile had become the fifth largest exporter of wines
worldwide. “A true success story”, but where do we go from here?
Key Elements that make Chile a unique “World Class Appellation”
I learnt from my very wise partner Robert Mondavi, that a “World Class
Wine” can be made when you have :
I would also add that to obtain this recognition today, you also need success in the key world markets.
most vineyards were planted in the rich
loamy soils in the flat valley floor, so
that water was readily available through flood
irrigation producing wines with little concentration and character. Today, with
the incorporation of drip irrigation techniques, soils more suitable for growing
fine quality grapes
have been developed
the single most important characteristic
of Chilean soil is its diversity: alluvial
soils predominate in Aconcagua and the
South of Maipo, with granite soils found
in the foothills and some loams and clay
in the valley. Casablanca is dominated by sandy soil to the coast.
In Central Maipo and Rapel you find mixtures of loam, clay and sand, whereas further South into Bio-Bio volcanic soils dominate.
great majority of Chilean wine is produced between latitudes of 32 and 38
degrees South, which would equate to the warm regions
between North Africa and South Spain in the Northern hemisphere. However, in Chile our temperatures are
considerably mitigated by the cooling influence of the Pacific and its cold
Humboldt current and the cold air drainage from the
Andes mountains at night.
Mediterranean climate with, cold rainy winters
dry, sunny summers, with almost no rain during the growing season.
Long hang time between flowering and harvest, up to 150 days, allowing
for consistency and full physiological ripeness.
of our ideal climate for viticulture,
Chile can project the commitment to environmental viticulture, more than any
other country in the world.
has been criticized by some of you for being safe and reliable but rather
unexciting. As an example our wines have been referred as “The
Volvos of the Industry” by
Tim Atkin (Observer –
disagree with Tim, and believe it is just a
matter of discovering the new, interesting
developments happening in Chile.
addition to the four classic varieties Cabernet, Merlot, Sauvignon and
Chardonnay, Chile is developing new and exciting regional wines coming from
specific valleys such as our spicy Carmenère
(ex-Merlot) that requires full ripeness to obtain its maximum potential;
ripe, rich and fruity Syrah coming from Aconcagua and Rapel valleys; elegant
cool climate Pinot Noir coming from Casablanca and Leyda, plus some little
Viognier and Sangiovese grapes coming from
Rapel and Aconcagua valleys respectively.
However these wines, although growing in relevance, still represent a small percentage of Chilean production and find a difficult time in obtaining listings here in the UK market due to the more mainstream mentality of your key buyers ( i.e. your fault!).
has been criticized for a lack of Chilean high profile viticulturists and
winemakers, maybe with the exception of Ignacio Recabarren and Aurelio Montes,
Pedro Izquierdo and a few others.
However, there is a new generation of talented young viticulturists and winemakers including Alvaro Espinoza, Marcelo Papa, Adolfo Hurtado, Nicolas Bizarri, and many other names that probably you have never heard of, who have received international training and are passionate about quality. The future of our industry is in their talented hands .
to support my point about the evolution
of our industry, I will quote a
“truly unbiased third party opinion”. Let me quote
Jancis Robinson after returning from a
visit to Chile early last year: “Chile –some interesting mid-priced wines at
of the wines Chile is now producing to retail at between six and twelve pounds
are really excellent.
Chile’s strength is in making succulent reds from Bordeaux grape varieties,
Cabernet, Merlot and its own specialty
Carmenere. Even this grape variety is capable of ripening
to glorious sumptuousness in Chile’s enviably dependable climate.
is easy to see why so many European winemakers have flocked to this long, narrow
country with, thanks to limitless melt-water from the Andes and minimal vine
pests and diseases, hardly any viticultural disadvantages.
has happened in the last few years however has been that this vine paradise has
been harnessed to the human will to make even better quality wine. This has
meant irrigating much more sparely to limit yields and concentrate
have increasingly been
planted on gentle slopes and in cooler regions rather than the fertile Central Valley floor to coax riper grapes and more interesting wines from them. An ever-widening range of grape varieties is also now being planted, with much more attention paid to matching variety to specific location. Organic wine production is increasing fast in this ideal climate, and Chile's well-trained winemakers are very much more skilled in the use of oak than they were only a few years ago.
in all then, Chile is of increasing interest not just to bargain hunters but to
serious wine fanatics."
Robinson Financial Times June
let me now give you my personal view. I strongly believe that Chile offers far
better value for money than
Australia, and I challenge you to buy a range of Chilean and Australian wines
between £5.99 and £7.99, and test my point in a blind tasting.
Anyone from the AWB prepared
to take the gauntlet?
relevant characteristic of our wine industry is its
commitment to the export markets. Chile is a rather small
country with 15 million inhabitants and an average
per capita income of no more than five thousand dollars. Therefore our
vision is that the most attractive potential is in the world markets.
Chile has 107,000 hectares of planted vineyards with a total production of 5.3 million hectoliters in 2002, our total exports to the world accounted for 3.5 million hectoliters or 66% of the total production. We have the highest rate of export versus production compared with any other wine producing country.
But how do we define success in our export strategy. I will define it as penetration or market share in the key markets of the wine world and I will review Chilean performance from 1990 until 2002.
1990 our global international market share was almost nonexistent, below 1% and
it has increased to 6% by 2002
making Chile the fifth largest exporter by volume
worldwide. Our market share as of December 2002
in the key market is as follows:
should be interesting to note that Chile has a larger market share than
Australia in most world markets, except in the UK and
the USA, where they established their own agencies / distribution
network. However in markets where because of their relative size or market
structure we all had to compete with the best “third party” agent
such as in Japan, Ireland,
Denmark and many others, Chile has obtained a clear lead .
interpret this reality as a clear consumer preference when confronted with same shelf space or, alternatively
Australians are very good indeed at promoting
their wines in the UK and
markets. However, I’m afraid
some financial analysts, and
board of directors have recently have
a rather different
is also interesting to note that Chile has just become
the #1 country by market share in
the Republic of Ireland with 19.2% over
Australia and France with 8.9% and 17.7% respectively.
This shows the potential in other European countries in the future!
global oversupply of quality wines from around the world
has changed the
trading environment from a
sellers market in the early nineties to a buyers market.
more flexibility from producers and agents to adapt to the growing
requirements from the trade for which a complete understanding of the market
place is essential.
in the past relied mostly on distant producer to agent relationships,
hence, the classical criticism of the past - Chileans
don’t understand the UK market-place - was mostly true .
producers and agents have to have a united vision, and an aligned strategy. This
together with a focused commitment to a plan is key to succeed. Good examples of
companies that are getting nearer to the market are Concha y Toro and
by establishing their own subsidiaries.
And it clearly works!
In Chile the shortage of grapes of the mid nineties caused by the explosive growth in exports, generated a massive planting spree of premium grape varieties during 1997, 1998 and 1999. This was led by the wineries and followed by many independent grape growers, which in total grew our vineyard base from 50 thousand hectares in the early nineties to 107 thousand hectares by 2002, generating a local oversupply that is having both positive and negative effects:
pressure on prices. Less developed producers are mainly
using the pricing variable to sell
exports at very low prices are
growing, posing a threat to the quality image of Chilean
Grape Quality Improvement Implications
domestic oversupply has allowed the industry to reduce
the irrigation practices, in order to lower crop levels. This, together with
green harvesting and better canopy management to improve the fruit sun exposure,
is significantly improving the
concentration and the overall quality of grapes.
Prices based on Quality
are now paying for grapes based on their quality and have introduced for the
first time a pricing scheme related to the region, viticultural practices and yields, rather than the old practice only based on alcohol potential. For
example today a ton of Sauvignon Blanc from Curico costs US$ 300 versus US$ 1000
from Casablanca, similar quality differentials apply for other varietals.
Due to the excess of plantings, in excess of what the market can absorb in the short term, prices have fallen rapidly, particularly on lesser quality grapes which find no buyers, as for example a generic red selling for less than US$ 100 per ton compared to a Cabernet or Merlot selling between US$ 150 to US$ 500 depending on quality and region from where they come from.
fall in prices has resulted in a complete stop to new plantations, and the only
new development is some limited grafting to Sauvignon grapes due to this
variety’s relative shortage. With this freeze in new plantations and our
continuous growth in exports, oversupply should be over during the next three to
five years and the market returned to a balanced situation.
Quality as Vines Grow Older
another positive aspect to consider is that most of the
new vineyards are adolescent, and as these vines grow older they will
deliver superior quality grapes.
consolidation of the trade and suppliers around the world will put additional
pressure on the rather fragmented and small scale Chilean wine industry by
comparison against the Australia and California industries. I believe the
Chilean route has to be to grow our brands more than to consolidate production
consolidation of the trade and suppliers around the world will put additional
pressure on the rather fragmented and small scale Chilean wine industry by
comparison against the Australia and California industries. I believe the
Chilean route has to be to grow our brands more than to consolidate production
have understood this reality and if the decade of the nineties can be described
as a decade in which the industry made the investments in Chile, in vineyards and wineries and
not enough in the market place,
this next 10 years you will see us mostly
investing in marketing, building brands and strengthening our distribution
networks in the key markets of the world.
terms of international treaties, in this global world, Chile had a very
successful past year, concluding important
trade agreements with the European Union and the United States. Within
these agreements the rules of access into these markets are now clearly set,
winemaking practices become
commonplace and the legal intellectual property has been set firm
in regards to trademarks, geographic references and traditional
is a clear weakness, however it
allows us to start from a blank sheet to mould consumers awareness for Chile as
a Viticulture Paradise. Wines of Chile UK, on which I will talk more in a
minute, will have as its main objectives to help develop our generic image,
communicating the benefits and particular attributes of Chilean Wines to the UK
Maybe, this is one of our biggest opportunities, to become a “Center of Excellence for Organic and Environmentally Friendly Viticulture” for the world. The potential is within our ideal soil and climate conditions. We need to play with the elements we have. We haven’t made enough of it !
have just reviewed the key elements of quality
that Chile has, however quality, is today only the entry ticket to the
party and improved marketing and
consumer understanding, alongside renewed generic activity to talk to the
consumer will be the key to success.
has only recently, been completely understood
by our industry.
this new vision in mind Chile has now realized
how important it is to have a generic image, and has recently formed a
new association “Wines of Chile”; the association of all Chilean wineries
under one umbrella as a merge of the historic Viñas de Chile and Chilevid.
objective of this new entity is to contribute to maximize the value
of our wine industry in the long term, and as such will be responsible
our generic image to the world.
funded in a pro rata base by the participant wineries and will seek
additional government support to fund its generic activities.
To run this association, a new managing director was hired in June 2002. His name is Ricardo Letelier. He is a Chilean with strong marketing background, who previously was the The Coca Cola Company Marketing Director in Chile. We are sure he will bring fresh new ideas to our industry .
Strategic Plan 2010
established this unified industry vision, this body has already set the industry
global growth goals for year 2010, to reach US$ 1 billion worth of exports which means a compound average
growth of 7% on an annual
basis. For this matter a strong plan to elevate the image of Chilean wines will
be put in place.
First Priority Market
first priority of all world markets has been assigned to the UK market, where a
new Wines of Chile UK office will
be established and running by
June this year.
have to say, I personally never agreed with the closing of our previous office,
I am convinced it was a sad mistake.
However this time we have a solid and renewed commitment from the totality of
our wine industry for the long
Last September you will have read the announcement that a new WOC office would be opening in the future. Since then a huge amount of work has been done to move things forward. This has been led by the newly formed UK Steering Committee in conjunction with John Ratcliffe.
would personally like to take this opportunity to thank John for all his work.
He put together a terrific presentation last November and this was presented to
the WOC Board in Chile before Christmas and will form the basis of our strategy
for the future.
would also like to thank Patrick McGrath as Chairman of the Steering Committee
for the significant
time and energy he has
dedicated to coordinating and uniting the different members views
to set a common industry
vision for the future of Chile in
the UK market.
Wine WoC UK Vision
be recognized as the New World’s preferred alternative source of Premium Wine
Wines of Chile UK objectives will be :
The new Wines of Chile UK Trade Office will have:
Chilean Wine Industry has
without any doubt the natural
elements, diversity of soils,
dependable climate, quality grape varieties and minimal pest and diseases
which have made it gain the reputation of a natural friendly, true “Vine Paradise”.
strong team of young and internationally trained viticulturists and winemakers, together with entrepreneurs who have
a passion for excellence, are
creating wines of increased quality.
For the first time a united vision to establish ourselves as a “World Class Appellation” has been realized. “Wines of Chile” was formed during 2002, unifying the two historic wine organizations, Viñas de Chile and Chilevid to elaborate an Industry Long Term Strategic Plan .
UK Trade is the first priority in the Chilean Wine Industry Strategic Plan, and
as such, Wines of Chile UK is
being formed to
dynamically champion Chile on a national basis. We thank all of you
for your continuous support over the past 13 years and look forward to an
even closer cooperation in the future.
has gained a strong recognition for the consistency of its wines and for offering
unbeatable quality-value for money below retail of 5 pounds. Wines
of Chile-UK will emphasis education of Chilean Premium wines offering regional differences and increasing diversity of styles
over five pounds .
has enjoyed a tremendous success story, becoming
the fifth largest world exporter of fine wine in a period of 12
years, at the same time as totally modernizing its
industry and gaining international
know how. We will continue our
quest for excellence in quality and for steady
look forward to an
even more successful future
© Eduardo Chadwick 2003.