AWE Member

Paul Howard MBA

West Yorkshire
Tel: + 44 (0) 1535 274 320 | Mob:+44 (0) 7967 874198

"Paul has a wealth of knowledge in the wine arena communicates that with effectiveness and humour, always actively involving his clients. I met Paul on his public wine education programme, where he sparked a deeper interest in wine. Subsequently, he has been able and willing to provide recommendations for my various trips. He even helped choose (and consume) the wine for my wedding. If you are looking for a down-to-earth, passionate man to help you explore wine, look no further." Geoff Roberts, Hidden Resources Ltd.

Paul’s interest in wine was first sparked long ago by an accidental holiday in Burgundy, which became his first love. Since then he has travelled frequently around the world’s wine regions and regularly attends tastings in the UK and Europe, particularly in Italy. This enables him to keep up with the latest developments and communicate a sense of place.

New Zealand’s wineries were visited in the autumn of 2005 thanks to being awarded the prestigious Wine Trade Club Paten Scholarship while studying for the WSET Diploma in Wines and Spirits, which he passed at L5 Honours level.

A particular specialist subject is Biodynamics, an environmentally friendly agricultural philosophy which is being adopted by many of the world’s top wine producers. He is also a member of Slow Food, the international organisation that promotes food and wine culture, encourages regional artisan produce and defends biodiversity.

Recently, Paul has been developing a unique expertise in new Blockchain technology and how this will transform the wine industry. He is the first wine writer to cover this topic and spoke at the wine2wine wine business forum in Verona in December 2017.

Paul has an MBA in Business Strategy and has a Personal Alchohol Licence. Corporate clients appreciate this mix of wine knowledge and business understanding. Public courses at all levels are taught and he also is a WSET accredited tutor. Paul also acts as a wine tour guide.

Whether talking to corporate or public audiences, his informal style and infectious enthusiasm ensures an enjoyable time for all participants regardless of whether they are novice or expert. After all, wine is fun!

Paul judges at the International Wines and Spirits Competition (IWSC) and the International Wine Challenge (IWC). He also works as a freelance writer on wine, food and related topics and carries a Journalist press card. He is also a member of the Circle of Wine Writers and FIJEV. His website is Awarded Wine Education Expert of the Year 2017 by the Food & Drink Awards and Best Wine Education Expert 2017 by the Global Excellence Awards. Follow him on Twitter at @WineAlchemy1

Available for

Corporate events, Club/Society tastings, Private tastings, WSET courses, Wine courses, Trade/Sommelier training, Public/trade wine shows, Food and wine matching, Wine tours

Other wine work

Wine Writing, Journalism, Wine & food pairings wine advice, wine tour guide, wine list advice, Speaker


Italy, Burgundy, Champagne, New Zealand, Biodynamic Wines, BlockChain


MBA, WSET Diploma (Honours); WSET Advanced (Distinction); BA. Personal Alcohol Licence

Company Name

Wine Alchemy Ltd.

Other Websites

Ask Paul Howard MBA about your event