AWE Member
Post-nominal initials



West Yorkshire


UK (excl N Ireland)


+ 44 (0) 1535 274 320


+44 (0) 7967 874198


Available for

Corporate events, Club/Society tastings, Private tastings, WSET courses, Wine courses, Trade/Sommelier training, Public/trade wine shows, Food and wine matching, Wine tours

Other wine work

Wine Writing, Journalism, Photography, Editing, SEO, Web Content, Wine & food pairings, Wine advice, Speaker, Presenter


Italy, Burgundy, Champagne, New Zealand, Spain, Organic/Biodynamic Wines, BlockChain, Sustainability


MBA, WSET Diploma (Honours); WSET Advanced (Honours, Distinction, Level 5); BA. Personal Alcohol Licence, Champagne MOOC (with Distinction)

Company Name

Wine Alchemy Ltd.

Other Websites


Paul’s interest in wine was first sparked long ago by an accidental holiday in Beaujolais. Since then, he has travelled frequently around the world’s wine regions and regularly attends tastings and judges in the UK and Europe, particularly in Italy. It enables him to keep up with the latest developments and communicate a sense of place.

He won the prestigious Wine Trade Club Paten Scholarship while studying for the WSET Diploma in Wines and Spirits, which he passed at the L5 Honours level.

A particular specialist subject is Biodynamics, an environmentally friendly agricultural philosophy adopted by many of the world’s top wine producers. He is also a member of Slow Food, the international organisation that promotes food and wine culture, encourages regional artisan produce and defends biodiversity.

Recently, Paul has been developing unique expertise in new Blockchain technology and transforming the wine industry. He is the first wine writer to cover this topic and spoke at Verona’s wine2wine wine business forum in December 2017.

Paul has an MBA in Business Strategy and has a Personal Alchohol Licence. Corporate clients appreciate this mix of wine knowledge and business understanding. He teaches Public courses at all levels, and he also is a WSET accredited tutor.

Whether talking to corporate or public audiences, his informal style and infectious enthusiasm ensure an enjoyable time for all participants regardless of whether they are novice or experts. After all, wine is fun!

Paul judged at the International Wines and Spirits Competition (IWSC) and the International Wine Challenge (IWC). He is a freelance writer on wine, food and related topics and carries a Journalist press card. He is also a member of the Circle of Wine Writers. His website is Awarded Wine Education Expert of the Year 2017 by the Food & Drink Awards and Best Wine Education Expert 2017 by the Global Excellence Awards. Other awards have followed. He’s also a member of Slow Food and the Slow Wine Coalition. Follow him on Twitter at @WineAlchemy1.

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