The DLR was full, the foyer of ExCel buzzing, and I was ready and excited to be doing a real live presentation. I want to say, not a computer in sight, but I was clutching my USB stick eager to share my slides, emblazoned with the AWE logo on every page, with those attending.
The show was attended by a young crowd. Those eager to discover new brands and new ideas for the trade. And so I set to work introducing them to AWE and the benefits of a wine educator to introduce selling tools that can result in increased profits once you understand the market, the customer and of course the product.
Questions at the end included some from a new online wine store, a wedding venue and those in hospitality. And my favourite feedback was from a vey excited intern who had just started in wine retail and was there as part of work, “This has been such an eye opening day learning about a whole range of new things.”
I am very pleased one of those new things was the AWE and I look forward to spreading the word about who we are, the benefits of hiring those with our credentials and of course demonstrating that said credentials are invaluable for wine educators to have themselves.
Tags: wine education